January 2024 - present

MAP Studio - Founder

Founded MAP Studio to help small businesses scale strategically—staying local while growing globally. With over 20 years of e-commerce experience, I specialize in developing tailored digital strategies that enhance customer engagement, optimize sales channels, and drive sustainable growth. Through a blend of data-driven insights and creative execution, I help brands refine their positioning, streamline operations, and create customer experiences that leave a lasting impact.

March - July 2024

Article - Consultant, eCommerce Strategy

Collaborated to enhance the customer shopping experience through strategic team restructuring and site optimization. Delivered actionable recommendations to improve usability, seasonal storytelling, and brand value proposition, resulting in increased engagement and traffic. Streamlined workflows and processes to boost collaboration and project efficiency, driving impactful results in a short-term consulting role.

2011 - 2023

West Elm — Director, Global eCommerce (2016–2023); Manager, Global eCommerce (2013–2016); Associate Site Manager (2011–2013)

Over 12 years at West Elm, I led the brand’s international eCommerce expansion across Canada, Mexico, Australia, the UK, Saudi Arabia, UAE, and India. I spearheaded strategies to scale omni-channel growth, enhancing customer experiences through innovative merchandising tactics, optimized site content, and localized digital platforms.

I ensured seamless user experiences aligned with West Elm’s design-forward brand identity. In collaboration with cross-functional teams, I delivered a cohesive end-to-end customer journey. My efforts to shape impactful digital strategies, analyze KPIs, and foster high-performing teams helped strengthen West Elm’s position as a leader in the lifestyle and home furnishings market.

2010 - 2011

Cardigan by Lynne Hiriak — Site Manager

Managed all aspects of the eCommerce operations for this boutique knitwear brand, including site merchandising, inventory management, product data entry, and strategic planning. Successfully led a site redesign project for the small business, delivering it on time and within budget, while elevating user experience and site functionality.

2007 - 2010

Peclers Paris — Trend Consultant

Peclers Paris is a leading consulting agency in creative strategy and trend forecasting, inspiring, guiding, and supporting brands across industries. As a Trend Consultant, I presented seasonal trend insights to drive product innovation and shape brand expression for clients. I identified market opportunities and developed strategies to showcase the company’s services, resulting in increased client engagement and stronger brand positioning.

2002 - 2007

Sales & Account Management Roles

Early in my career, I gained valuable experience in sales and account management with notable American and New York-based designer brands. At Jill Planter (2006–2007), a renowned NYC jewelry designer known for organic, nature-inspired pieces, I oversaw store operations and managed wholesale accounts, ensuring smooth operations and cultivating relationships with key clients. At Jill Stuart (2004–2006), an iconic American fashion brand, I managed relationships with major retail accounts, driving the development of new partnerships to expand market reach. Earlier, at Katayone Adeli (2002–2003), a standout designer from the early 2000s, I nurtured relationships with boutique accounts, overseeing account maintenance and identifying new growth opportunities.