Clarity. Coherence. Presence.

Elevating customer experience across retail & digital spaces.

I partner with small businesses to scale with intention, staying rooted in local identity while expanding their reach.

Developing tailored strategies that strengthen customer engagement, refine brand positioning, and support sustainable growth across retail and digital touchpoints.

Studio Focus

Strategic site flow, product discovery, and conversion-led user experience.

Digital Commerce

Brand Narrative

Seasonal storytelling and integrated campaigns that align digital and physical touchpoints.

Content Strategy

Direction and development across email, social, and editorial channels.

Physical Experience

Store layout, spatial merchandising, and environmental presentation.

Experience

A selection of in-house and consulting engagements.

West Elm

The Green Pickle

Teadaytea

River Mint Finery

SPMJ

Hudson Hangar

Hello!

I’ve spent more than two decades shaping how brands show up in both digital and physical spaces. My work focuses on clarity, cohesion, and thoughtful execution across retail environments, e-commerce experiences, and customer communication.