Teadaytea is a specialty tea brand focused on high-quality, small batch blended loose leaf teas. I lead the development and ongoing refinement of the brand’s digital platform, shaping the online experience to reflect its clean aesthetic and commitment to mindful living. From product storytelling to SEO and e-commerce strategy, I oversee digital growth while supporting content and marketing initiatives that invite customers into a more intentional tea ritual.
Teadaytea
SPMJ
The Society of Professional Motorsports Journalists (SPMJ) was created to support journalists across all forms of motorsports media. From establishing the brand identity and website to launching digital member forums and foundational content, the focus has been on building a professional platform that prioritizes member experience. Working closely with the founding board, the organization’s digital presence, messaging, and engagement strategy were developed to drive growth and ensure long-term sustainability.
Hudson Hangar
Hudson Hangar is a restored gallery space, originally built in 1965 as a private airport in the Hudson Valley. Meticulously preserved to honor its striking wood and metal design, the space now showcases contemporary art and exhibitions. I developed and continue to evolve Hudson Hangar’s digital platform to amplify its presence, highlight exhibitions and artists, and support year-round cultural initiatives, including Upstate Art Weekend. Each year, the platform expands to reflect the growing scope of programming and engagement across the creative community.